This course is part of the provision in the School of Enterprise Management and Leadership (SEMAL)

Our BA (Hons) Tourism Management programme is designed to introduce you to the key issues facing the different sectors of the tourism industry and to consider the management of tourism within a range of destination environments. The programme is designed to ensure that you acquire the relevant skills and experience to work within this diverse sector. Our goal is to move beyond the textbook and provide you with a realistic and applied consideration of the practical realities of tourism and destination management.

The programme has a strong vocational focus and places great emphasis on you having direct contact with the tourism industry through domestic and international fieldtrips, an extensive programme of guest speakers, and work placement opportunities. We offer a supportive learning environment, which is primarily based around modest group workshop activity. Modules are designed to be active and experiential, so that the skills and knowledge you develop can be implemented within a realistic management or destination context. Assessment is frequently tied to management and destination-based scenarios, and at Level 3 students have the opportunity to undertake ‘live’ projects for clients in the local tourism industry. You will also have the opportunity to gain certification in a range of training programmes currently accredited by VisitBritain – a valuable addition to the CV!

The first year of the programme draws on a range of generic business subjects, for example marketing and management, which are taken alongside specialist tourism management modules. This approach helps provide a solid foundation upon which the rest of the programme is built. In the final year of the programme, students are able to demonstrate their acquired knowledge and skills through the completion of their undergraduate dissertation.

Indicative Course Content

Subjects include:

• Sustainable Destination Management
• Marketing/E-Marketing
• Rural Tourism
• Quality Management and Customer Service
• Training, Education and Interpretation Tourism
• Sport Event and Management
• Nature, Eco and Adventure Tourism

Why this Course?

• Strong vocational focus reflecting needs of employers
• Supportive learning environment
• Strong links with the local and regional tourism industry
• Varied and innovative forms of assessment
• Extensive fieldtrip and guest speaker programme
• Variety of entry routes (including HND top-up)
• International, part time and mature students welcome

Careers

• Tourism management
• Training and education
• Destination management services
• Tourism marketing
• Heritage industries
• Countryside management
• Local authorities
• Postgraduate study

Work-based learning

Work based learning opportunities are an integral part of the three-year version of this degree. However, you can choose to undertake a four-year, ‘professional placement’ programme that involves a 48-week work placement in Year 3.

Course Assessment

“Modules on the degree programme are innovative, challenging and distinctly ‘real world’, which assess students via interesting, diverse, and practical methods. Employer engagement is evident throughout the programme, allowing students to gain knowledge, skills and experience which will be of immense and instant value when they enter the workplace” – Sandra Barnes Keywood, Director of the Green Training Company