Music Marketing and Administration - Minor Route

This minor strand is designed to help music graduates utilise their specialist skills and knowledge as trained professionals in a variety of business roles, and to be ambitious in exploring the local and national marketplace for these skills.

Indicative Route Content

• Introduction to Industry
  To help students to gain a practical understanding of different professional roles within the industry.
  
• Industry – Professional Bodies
  To provide students with a useful understanding of key organisational structures in the music industry and an awareness of its legal frameworks.
  
• Events Management
  An introduction to Festival and Events Management from the business administration skills involved in co-ordinating people, sites and facilities to the legal and insurance requirements necessary for professional event planning.
  
• Self-employment, Marketing and Promotion
  Tuition and advice designed to help graduates market themselves as trained professionals and to recruit a viable practice of students is central to this course, as is advice on peripheral issues such as tax returns and self-employment.
  
• Business Project
  Building on our experience in the previous module, students will experiment with different approaches to business strategies in developing a viable individual business model.
  
• Fundraising in Music
  An overview of corporate and trust fundraising.