Varied Assessment
Assessment |
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Many potential graduates often have stereotypical ideas about the nature of assessment in Higher Education. We give considerable emphasis to a wide range of imaginative and innovative assessment strategies. The assessment strategy adopted for BA (Hons) Tourism Management is one whereby you experience a broad range of assessment forms at an appropriate level as you progress through the programme. In addition, the general nature of assessment changes in that the forms of assessment are designed to reinforce the emphasis towards more independent learning through the various levels. Typical types of assessment include research projects, group work, seminar presentations, internet design, poster presentations, fieldwork reports and examinations. Most modules will incorporate more than one assessment type. |
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Our links with the local tourism industry extend into assessment design to ensure that tasks are realistic and reflect the type of work graduates could typically find themselves doing upon graduation into the tourism sector. Wherever possible, student assessment is based around ‘real-life’ business situations. For example, as part of the assessment for BAM216 Quality Management and Customer Service, students complete an on-site quality audit for a local tourist attraction. Students have to prepare their own quality benchmarking survey, and then liaise with the local attraction to deliver the survey. The opportunity for a free quality audit is advertised to local tourism businesses, through links with local trade associations. These trade links also allow us to encourage students to undertake final year dissertations as consultancy projects for local tourism businesses, as in most cases local tourism businesses have contacted us, enquiring if a student may be willing to undertake a small research project. To download a table showing the different assessment strategies used on the different Tourism Management modules. |
The programme team is committed to positive innovation in assessment. However, the team is aware of the risk of being innovative purely for the sake of innovation. The primary focus when designing assessment tasks has been to ensure the appropriateness of the assessment in enabling you to demonstrate your achievement of the learning outcomes through undertaking authentic tasks. |
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