University of Chichester

Academic Staff

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Dr Andrew Clegg, Subject Leader for Tourism Management

Dr Andrew Clegg, Subject Leader for Tourism ManagementAndy Clegg started his academic career in 1989, registering for a BSc (Hons) Geography degree at the Department of Geographical Sciences at the University of Plymouth. After graduating in 1992, Andrew spent a year working in the Department of Geography and Geology at the Cheltenham and Gloucester College of Higher Education, as an open learning facilitator, where he was responsible for developing a wide range of flexible learning materials. In 1993, Andrew returned to the University of Plymouth to start his PhD, looking at the 'Recession as an Agent in the Restructuring of Tourist Accommodation in Torbay'. In addition to this PhD, Andrew also supported the development of flexible learning initiatives within the Department of Geographical Sciences and at the wider University level. Andrew joined the School of Geography in 1996 and finished his PhD in February 1998. Andrew took over the running of the Geography Department in 2003, and also lead the development of the Tourism Management programme at the University. Andrew's key areas of teaching include: key skills, tourism management, sustainability, destination management and customer service. Andrew is also a Principal Lecturer for Learning and Teaching.

In addition to his work in the department, Andrew is also an external trainer for the VisitBritain, and is national master trainer for Welcome Management. Andrew has developed strong links with the public and private sector in the local area, and is currently working on a range of tourism projects, including Arun District Council's Holiday at Home Initiative. Within the last year, Andrew has undertaken research focusing on the economic impact assessment of the Goodwood Festival of Speed, and has recently finished a study for Arun District Council, looking at community attitudes towards tourism in the Arun District.

Andrew has also worked with Tourism South East on developing the rural tourism project in the region. In particular, Andrew has helped to develop training and awareness days highlighting the value of Areas of Outstanding Natural Beauty (AONBs). Andrew is also the national master trainer Welcome Walker and Cyclist.

Elsewhere, Andrew is also a member of the Tourism Management Institute, and is currently sitting on the national TMI CPD advisory group. In 2007, Andrew was also nominated in the National Training Awards for work undertaken for Tourism South East.

Consultancy: Research, Business Support and Training for Tourism Enterprises

2001-current: The Green Training Company

Business development providing training to businesses to support accreditation in the Green Tourism Business Scheme.

2006: The Economic Impact of the Goodwood Festival of Speed

Working with the Goodwood Estate to examine the economic impact of the Festival of Speed and Revival meetings.

2006-current: Holiday from Home – Developing the VFR Market and Local Awareness in Arun

Working with Arun District Council to develop and deliver a training programme designed to raise industry awareness of the local tourism product in the Arun District, as part of a £95,000 project fund secured by the Council.

2003-current: Welcome Management Redevelopment & Delivery for the Regional Tourist Board Partnership

Working as a part of a project team, including Tourism South East and Customer 1st International, on the national redevelopment of the Welcome Management programme, part of the wider Welcome to Excellence family of training programmes. Master trainer for this programme at a national level.

2005-current: Rural Welcome Training Delivery

Delivery of tourism-related packages tailored specifically to the needs and interests of rural tourism businesses, seeking to enhance business competitiveness, networking, and sustainable tourism development.

2002-2005: South East England AONB Sustainable Tourism Project

External consultancy work for the Countryside Agency and Tourism South East through the South East AONB Sustainable Tourism Project. Involved in the development of CD-ROM and web-based support materials. Following the successful launch of the programme in 2002, the programme has expanded across the South East region.

2003-2004: European Social Fund - Quality Edge ‘Improving Tourism Skills in West Sussex’

Currently supporting the Quality Edge programme in West Sussex by delivering training and bite-size workshop sessions on a range of topics of interest to the local tourism industry including the Euro, the Disability Discrimination Act, Customer Service and Information Technology. I have also supported the programme through training needs analysis to local tourism businesses.

2001-current: Welcome Farmer

Qualified to deliver Welcome Farmer across the South East region. This is a one-day training programme to help local producers maximise sales at local Farmers’ Markets.

2001-current: Welcome Walker and Cyclist

I have been the regional master trainer for the Welcome Walker and Cyclist for Tourism South East for the last six years. Developed the materials for the national launch in 2005, and now the national trainer for the programme.

2001-current: Green Advantage

I am the national master trainer for Green Advantage and currently deliver this programme across the South East region.

Research and Publications:

Clegg, A. (2007), Creating Inclusive Modes of Assessment – A Case Study of Training Materials Development Linked to Widening Participation, National Subject Centre for Hospitality, Leisure, Sport and Tourism, Towards Learning Creatively Project (www.creativeassessment.org.uk) (in preparation)

Clegg, A. (2006), Engaging with the Host Community, PEP Talk, December, PEP, Chichester.

Clegg, A. (2005), Destination Development Planning, Wake-up to Enterprise, SEEDA, Guildford.

Clegg, A. (2005), Bognor Regis or Bust, Inside Business Magazine, Summer, Worthing.

Clegg, A. (2004), Reflections on Embedding Scholarly Activity in Teaching and Learning Strategies, Planet, Subject Centre for Geography, Earth and Environmental Science, University of Plymouth, Edition 7, No. 12, pp. 3-5.

Clegg, A. and Collier, B. (2003), New Forest AONB Awareness Pack and CD-ROM, support materials developed by the Island 2000 Trust and University College Chichester for the South East AONB Sustainable Tourism Project.

Clegg, A. and Collier, B. (2003), Isle of Wight AONB Awareness Pack and CD-ROM, support materials developed by the Island 2000 Trust and University College Chichester for the South East AONB Sustainable Tourism Project.

Clegg, A. (2003), Accommodation and the National Trail Network - A Report for the Countryside Agency, Tourism Department, University College Chichester.

Clegg, A. (2002), Green Audit Kit and Green Advantage, Heartbeat Magazine, Summer, Heart of England Tourist Board, Worcestershire.

Arun District Council, Clegg, A. and Grainger, J. (2000): Arun District Council Tourism Strategy 2000-2005, Arun District Council, Littlehampton.

Clegg, A. and Essex, S. (1999): Restructuring in Tourism: The Accommodation Sector in a Major Coastal Resort, A Case Study of Torbay, Devon, International Journal of Tourism Research, Vol. 5, pp. 1-19

Clegg, A. (1996): The Search for Competitive Advantage: Restructuring in the Hotel Industry. Reflections for a New Tourism, Environments for Tourism Conference Proceedings, University of Nevada, Las Vegas, 3-6th June.

Dr Jorge Gutic, Senior Lecturer in Tourism Management

JORGE GUTICJorge brings with him 20 years of experience in tourism management in natural areas, particularly in developing countries. He has been lecturing for the last 7 years in tourism management, first in Sheffield Hallam University and currently at the University of Chichester.

Before moving to the UK, Jorge worked extensively in nature and heritage interpretation both in Venezuela and Costa Rica, particularly providing consultancy expertise in the management of tourism impacts in national parks. He has extensive experience in environmental impact assessment for tourism projects, as well as the design, provision and delivery of interpretative training packages for tourism guides and front-line tourism staff involved with tourism in natural areas and heritage destinations. He has also been involved in the development of sustainable tourism initiatives in rural communities, aimed at enhancing the quality of life and the preservation of the environment in rural areas.

Prior to coming to the UK, Jorge worked as interpretation trainer and consultant for the Spanish International Cooperation Agency (AECI) in a multi-government funded initiative to provide tourism management and interpretative training skills to both tour guides and community groups in a Venezuelan marine national park, and developed and delivered interpretative training for rural indigenous communities under a project co-sponsored by The Nature Conservancy and The British Council.

Jorge’s research interests include Interpretation for Tourism and Heritage Management; Sustainable Tourism; Adventure Tourism and Risk Management; Tourism Management in Fragile Environments, and Stakeholder Identification and Assessment. Some of his research projects have included the assessment of environmental, social and economic impacts of river tourism in indigenous communities in Venezuela; the economic valuation of turtle-based ecotourism in Costa Rica’s marine national parks; the identification and assessment of stakeholders for tourism decision-making processes in developing countries; and most recently presented a paper at the International Conference of Tourism Experiences on the meaning and management of the visitor experience in sacred sites.

Besides his ongoing work in teaching and research, Jorge is also an accredited trainer for ‘Welcome All’ and ‘Welcome International’, which are part of the ‘Welcome to Excellence’ Scheme from the English Regional Tourist Board, aimed at developing service excellence for customers with disabilities and international visitors.

Tim Friesner, Senior Lecturer in Marketing

Tim Friesner is Senior lecturer in Marketing. He achieved his Pg-Diploma in Marketing (The Chartered Institute of Marketing) in 1993, his MBA from Keele University in 1996, and his PgCE form Portsmouth University in 2000. Tim is a Member of the Institute for Learning and Teaching in Higher Education and a Member of the Chartered Institute of Marketing.

Tim teaches modules including Marketing Principles, eMarketing and International Marketing. He is responsible for the University Business Management work placement programme, and maintains the Chichester Business Management website.

Tim's research interests include marketing planning, experiential learning theory and learning styles, eLearning, and not-for-profit marketing. He is currently undertaking his PhD.

His websites include Marketingteacher.com. This site was originally built in 2001 to help students learn marketing via the Internet. It currently enjoys more than 700,000 visitors per annum (around 5 million hits), and has 7000 subscribers to its newsletter. The site is designed to support marketing learners, teachers and professionals. marketingteacher.com is currently being adapted for Chinese learners.

Chris Dancer, Subject Leader for Business and Management

Chris Dancer heads the Business and Management Programme at University of Chichester, and has been teaching full-time in higher education since 1996. Chris studied for his first degree in Cardiff and graduated with a degree in Economics, having specialised in banking and finance, in 1987. He then went on to join Barclays Bank PLC where he undertook a number of roles within their retail banking sector prior to becoming a corporate manager. He achieved associate member status of the Chartered Institute of Bankers during his employment within this sector. In 1994 Chris left the banking industry to study full-time on Southampton University’s MBA programme. On completion of this degree he moved into higher education where he was initially involved in the development and delivery of a degree in financial services.

Chris joined Chichester in February 2002 to lead the Business and Management subject provision. Chris is a member of the Higher Education Academy and the primary focus of his teaching is in the areas of finance and accountancy. In addition to his work with the Business and Management Programme, Chris is involved in the development and on-going delivery of an innovative foundation degree in local government management in partnership with West Sussex County Council.

Chris takes a particular interest in the encouragement of more effective learning environments that enable greater student interaction within the classroom and more effective skills development. This interest was fundamental in shaping the University Business and Management Programme approach to learning. Our approach is distinctive from many universities in that we avoid mass lectures and the emphasis is on small group learning within a workshop environment.

Viv Palmer, Programme Co-ordinator IT - Management for Business

Vivienne Palmer began teaching in Higher Education in January 1998, focussing primarily on teacher education and the appropriate use of ICT to enhance learning and teaching. She initially worked in Southampton and moved to the Bognor Regis campus in September 2001, developing and co-ordinating a special IT route as part of a four year teaching degree programme. This involved the development of 12 IT subject study modules.

The recognition from local industry that there was growing need for IT graduates in the workplace prompted an exciting development for a new BA (Hons) IT Management and Organisations Degree. This has been developed within a Business and Management programme at Chichester and was validated in July 2001. This year we have just opened a new IT Centre with modern equipment and facilities. This is a fantastic resource for all our students and provides us with a corporate base.

Vivienne has been developing the focus upon learning and teaching throughout this degree route which has a strong emphasis upon developing student’s study skills to meet the requirements of each year of study in Higher Education. She is particularly interested in the developing the use of virtual environments as an effective information and communication tool in education and business.

Recent Publications:

1994 “The Playbox Project” – structured thematic play as a key to learning and the wider world of work. Published through Dorset LEA.

1995 Dorset County Careers Document – “Careers Education for the Primary School.”

1996 “Programmable Robots in the Primary Classroom” – Co-authored with LEA Mathematics Advisor with constructive ideas and lesson plans.

1999-0 Software reviews for MicroMath magazine (Spring 99 and Spring 00).

2001 “ICT Numeracy Link” Heinemann. 6 books with a CD Rom that employ ICT to enhance Primary Maths KS 1 and 2. Co-authored.

Research and Scholarship:

1998: Distance and Flexible Learning, including the effective use of the World Wide Web in the teaching of computing. Representative for Education in the University’s development project for a learner-centred environment.

2000:MEd Networked Collaborative Learning – Online with University of Sheffield. Completed September 2002.

An Introduction to Online Learning – Cooperative project exploring the many uses of Intranets·
The Internet as a Learning tool – Collaborative project looking at staff readiness to work online·
2001-2002: Feasibility study about how research project might be conducted. Final Dissertation: Can the Collaborative use of a Virtual Learning Environment provide quality support for initial teacher trainees on school placements and encourage reflective inquiry? Research conducted into use of a virtual online environment to develop partnership and support trainee teachers in the workplace.

Chris Downs, Senior Lecturer in Business Studies

Chris Downs is an economist and has been teaching full-time in higher education since 1996. Prior to that, he was head of economics at the Association of British Insurers (ABI) in London. The ABI is the trade association representing most of the insurance companies operating in the UK and liaises with government over legislation affecting insurers. Chris was responsible for the economic analysis and research that informed ABI lobbying and negotiating, and took particular interest in issues where private insurance and the welfare state overlap, eg pensions, health insurance etc.

At Chichester, Chris teaches economics, research skills and thinking skills, being especially interested in the ideas of Edward de Bono. He believes that learning is vitally important but is not a straightforwardly understandable process. He is interested in theories of learning and would agree with Nietzsche that “the surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently."

Chris is interested in exploiting developments in information and communications technology for educational purposes. In the period 2001 to 2003 Chris worked at the Open University (OU) designing a suite of e-learning material now being used every year by hundreds of OU students studying introductory economics.

Chris is a member of the Institute for Learning and Teaching in Higher Education (ILTHE) and of the Royal Economic Society. He is an Associate Lecturer at the Open University and an occasional visiting lecturer at the Fachhochschul-Studiengang Internationale Wirtschaftsbeziehungen in Eisenstadt, Austria.

Chris has in the past carried out research for a local authority wishing to gain a better understanding of the needs of its local independent financial advisers. He was a member of pensions study group set up by the Citizens Income Trust. He has also contributed to training for managers at The Body Shop.

Feel free to email Chris direct if you have consultancy work or a project to which he might be able to contribute.

Dr David Cooper, Senior Lecturer in IT Management for Business

David graduated in Mechanical Engineering from the University of Bath in 1982 having undertaken a four-year ‘thin sandwich’ course for which he was sponsored by British Aerospace. After a further year with BAe, he left to undertake a PhD at Cranfield University and sponsored by Plessey Aerospace. His PhD in Computer Integrated Manufacturing considered the whole process of manufacturing simplification through innovative design and use of tooling. He was responsible for publishing a number of papers at this time. The PhD was completed in 1987 at which time David was employed by Plessey with responsibility for Engineering Services.

As a result of the takeover by Plessey of the computing services company Hoskyns, David transferred across to Hoskyns to assist with the management of Plessey’s computing systems. He remained with the company through its transition to the globally respected management consulting and computing services business, Cap Gemini Ernst & Young for the next 14 years. He became an Associate Director of the business specialising in account management with experience of working with the Health Sector, Steel Industry and Mobile and Fixed Telecommunications. For the last 2 years he was a Global Account Executive within the Telecommunications and Media division with responsibility for some €70 million of sales and revenue per annum.

Working in the industry, David has acquired knowledge and experience of a wide range of business change processes, systems implementation and management situations and has had responsibility for many transformation programmes and service supply contracts.

Wishing to use this knowledge in a different environment, David joined the Business and Management department of University of Chichester in August 2003, specialising in Information Management and Organisation. He is currently responsible for modules on Information Systems and Strategy.

David is a Chartered Engineer, a Member of the Institute of Mechanical Engineers and a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA). He is also a Visiting Fellow at Cranfield University.